While there is civil war in Syria, extreme government "shutdowns" in the US, and controversy over Miley Cyrus's music video, there is only one current event that really catches my eye: The release of the iPhone 5s. No, this may not be "breaking news" or an "urgent story", but Apple's innovation is certainty compelling. Since Apple Inc. was founded by Steve Jobs in 1976, this company has thrived from the saying "think different". Whether it was one of the "crazy" computers, or the ability to listen to music portably and electronically, Apple has created a movement that always seems to draw followers. Ever since the iPhone was released in 2007, the backbone of this company was held together by marketing genius, Steve Jobs, who knew what people were looking for. Unfortunately, Steve Jobs passed away only a few years after this innovative telephone, but Apple attempted to hold on to the same way of success prior to Jobs's death.
In August, 2013, Apple announced that they would be releasing a gold iPhone. The reaction from Apple users were cheerful and excited. But why were they so excited? How does Apple create such an excitement and anticipation for it's users to always be looking for the "next big thing"? Well, since Apple was founded, it was always releasing products that were new to users. It tends to be that people want something new and innovative. If I walk down West Wing Hall at Galloway, I can see almost every student either holding, talking, or texting on their iPhone. Apple's success comes not perfecting it's current market, but creating and revolutionizing a new one. It is humorous because I know how Apple's marketing strategy operates, yet I still pre-ordered the gold iPhone as well as millions of others around the world. Next they will be releasing the silver, bronze, and diamond iPhone.
In August, 2013, Apple announced that they would be releasing a gold iPhone. The reaction from Apple users were cheerful and excited. But why were they so excited? How does Apple create such an excitement and anticipation for it's users to always be looking for the "next big thing"? Well, since Apple was founded, it was always releasing products that were new to users. It tends to be that people want something new and innovative. If I walk down West Wing Hall at Galloway, I can see almost every student either holding, talking, or texting on their iPhone. Apple's success comes not perfecting it's current market, but creating and revolutionizing a new one. It is humorous because I know how Apple's marketing strategy operates, yet I still pre-ordered the gold iPhone as well as millions of others around the world. Next they will be releasing the silver, bronze, and diamond iPhone.
Aaron-
ReplyDeleteI also wrote about the iPhone release for my blog, but wrote more about the demand for something new as opposed to the actual changes. I personally do not believe it is necessary to join in the excitement over the "next big thing," but I can understand why people do. The iPhone has truly became in integral part of many peoples' everyday lives. Like you said, almost everyone at Galloway uses an iPhone. People love using their iPhones, and Apple continues to add new features to improve everyday life. When a new and improved iPhone comes out, people want to reap the benefits of the changes. Although the new color may not be the most impactful change, the processor, camera, or fingerprint scanner may be. And like you, (if I had an upgrade now), I would order an iPhone 5S.